Consumer Behavior in Australian-Based Kelloggs Table of Plenty Cereals Companies Free Essay Example, 3000 words

The internal factors play a major role in affecting a consumers behavior and so one would prefer Nicely Nutty Muesli from Table of Plenty (Table of Plenty), rather than Crunchy Nut from Kellogg s (Kellogg s Websites). As such these internal characteristics play a contributing factor in the difference between tastes and preferences. Smith and Mackie (2007) define motivation as a creation representing an unobservable internal force that stimulates and may compel a specific behavioral response and provide a precise direction of the response. In other words, motives are but "internal energizing force which directs a person s behavior toward satisfying needs or achieving goals" (Solomon, 2009, 172). An individual motivation occurs when their system gets aroused and driven toward an appropriate behavior in attempts to satisfy the desired goal. To the consumer, this internal drive can be viewed as either a need or a want that an individual has towards a particular product (Smith Mackie, 2007). What motivates one person to have a preference of Crunchy Nuts may differ from what motivates one to Nicely Nutty Muesli. Different ideas have since been developed regarding motivation that can refer to needs. We will write a custom essay sample on Consumer Behavior in Australian-Based Kelloggs & Table of Plenty Cereals Companies or any topic specifically for you Only $17.96 $11.86/page According to Smith and Mackie (2007), people often acquire their motives through genetic endowment and social interaction in which some would be considered more important than others.

Smallpox And The Epidemic Of Smallpox - 1467 Words

During the 19th and 20th centuries, a now eradicated disease called smallpox killed an estimated 300-500 million people. This life-threatening disease is marked by a rash of blisters filled with a thick, opaque fluid that cover the face, arms and legs (see Figure 1). Many of those who managed to survive smallpox were left with permanent complications such as scars, blindness, and in some instances, limb deformities. Occurrences of smallpox are believed to go as far back as 10,000 BC. One of the earliest examples of the disease is the pustular rash found on the mummified body of Pharaoh Ramses V of Egypt who died in 1157 BC. For a millennia, generations watched helplessly as their children fell prey to the devastating disease. But after rigorous vaccination campaigns in the 1960’s, the World Health Organization had confirmed the eradication of smallpox in 1979 with the last naturally occurring case being reported in 1977. In order to ensure another epidemic on the same scale smallpox doesn’t plague the human population, vaccinations against infectious diseases such as polio, diphtheria and rubella should be enforced without exclusions. The key to combating these virulent diseases is to create an immunization in the general public through the use of vaccines. In an effort to build a person’s immunity towards a particular disease, vaccines that contain weakened or dead microbes are administered using a hypodermic syringe. By imitating the substances that cause theShow MoreRelatedThe Epidemic Of Smallpox, Smallpox And Smallpox1862 Words   |  8 Pagesmany once-common diseases that have existed some of which are diphtheria, polio and smallpox. The way these diseases were stopped and wiped from existence is through vaccines, they are a great example of the brilliancy of vaccines. They will be explained next: the first of the once-common diseases is smallpox, smallpox was a contagious viral disease that left terrible scars all over the skin of its victims. Smallpox declared its 30th anniversary of eradication in 2010, this was achieved by the globallyRead MoreThe Epidemic Of Smallpox And Vaccines1327 Words   |  6 Pagesproduction† (dictionary.com). The epidemic of smallpox is one of the most groundbreaking moments in medical history, It created the usage of vaccination to be extremely normal. Smallpox had managed to kill millions of people, which was a large part of the population at the time. Edward Jenner came up with a vaccine that could treat the outbreak of smallpox. It only took around fourteen years to see that smallpox was no longer something people needed to fear. The vaccine for smallpox is one of the greatest evidenceRead MoreThe Epidemic Of Smallpox And Vaccines1327 Words   |  6 Pagesproduction† (dictionary.com). The epidemic of smallpox is one of the most g roundbreaking moments in medical history, It created the usage of vaccination to be extremely normal. Smallpox had managed to kill millions of people, which was a large part of the population at the time. Edward Jenner came up with a vaccine that could treat the outbreak of smallpox. It only took around fourteen years to see that smallpox was no longer something people needed to fear. The vaccine for smallpox is one of the greatest evidenceRead MoreThe Epidemic Of The Smallpox Vaccine1085 Words   |  5 Pageseliminated in a region. (Carter n.d.) Only one infectious disease to date, smallpox, has been categorized as eradicated worldwide (CDC 2010). How did this eradication occur? From 1958 to 1965 all fifty states enacted legislation mandating school age children receive the smallpox vaccine (College of Philadelphia). Consequently, by 1971, no smallpox cases had been reported in the United States for 20 years. The last known smallpox case in the world was in Somalia in 1977 (CDC 2 010). Even though smallRead MoreThe Epidemic Of Smallpox Vaccine943 Words   |  4 Pagesgenerated. Vaccines are the most successful strategies in medicine to prevent and even eliminate the most gruesome and contagious diseases. For centuries, smallpox traumatized the human race. Today, smallpox is not something we automatically think of when somebody gets a rash or have the chills, thanks to Edward Jenner. The first successful smallpox vaccine was introduced by Jenner in 1796. Although, Jenner’s portrayed the first scientific attempt to control this deadly disease, later in the 19th centuryRead MoreThe Epidemic Of Smallpox During The Middle Ages866 Words   |  4 Pages a small country doctor, who is well known around the world for his innovative contribution to immunization and the ultimate eradication of smallpox. (2005, Baylor University Medical Center.) It is believed that smallpox appeared around 10,000 B.C. Smallpox was introduced to Europe sometime between the fifth and seventh centuries and was frequently epidemic during the Middle Ages. Edward Jenner was born on May 17, 1749, in Berkeley, Gloucestershire. During his early school years, Edward developedRead MoreThe Epidemic Of Smallpox : A Debate For Many Parents1545 Words   |  7 PagesThe epidemic of smallpox is one of the most groundbreaking moments in medical history, It created the usage of vaccination to be extremely normal. Smallpox had managed to kill millions of people, which was a large part of the population at the time. Edward Jenner came up with a vaccine that could treat the illness and doctors were easily able to diagnose individuals. The process took a merely It only took around fourteen years to see that smallpox was no longer something people needed to fear. ARead MoreThe Impact of Disease on Native American Culture1086 Words   |  5 PagesThe Impact of Disease on Native American Culture Though warfare and attacks on entire villages took a definite toll on the populations of Native Americans, disease was by far the biggest killer. We’ve all heard the stories of smallpox infected blankets being given to the Native Americans, and other such atrocities, but I was simply dumbfounded at the actual numbers of dead due to Old World diseases being introduced to the New World, North America. While it has been somewhat difficult for scholarsRead MoreThe Wonders of Smallpox1437 Words   |  6 PagesThe Wonders of Smallpox There are several epidemics in the world, but the one that stands out the most and has a large affect on people is smallpox. An epidemic is a widespread occurrence of and infectious disease in a community at a particular time. There are several epidemics and lots of them are very dangerous and can lead to very severe sickness or even death. For example there are more diseases that land in the epidemic â€Å"family† such as HIV, AIDS, Herpes, and Gonorrhea just to give you an ideaRead MorePox Americana, Elizabeth A. Fenn1190 Words   |  5 Pagesprevious research about smallpox focused on specific locations, often with vague but tantalizing references to a larger background pandemic. I commend Fenn on her attempt to write about that large epidemic and I think that she successfully combined the facts and figures that spanned an entire hemisphere into her book. My initial thought, when I began reading was to ask why this topic is not more well-known. Fenn does an excellent job of detailing the impact that the smallpox epidemic had on the war and

San Francisco International Airport and Major Business Problems

Question: San Francisco International Airport and the Major Business Problems? Answer: Introduction: The aim of the study is to evaluate the case study of San Francisco International Airport and identify the major business problems that the management of the Airport has faced at the time of renovating the airport. This paper is broadly divided into two parts, the business problems, and the scope of involving information technology in the business to overcome the issue faced by the organization. The business problem or opportunity: With the increase in the number of passengers using the aviation service along with the introduction of low-cost carriers like the Virgin America, Southwest Airlines and the JetBlue Airways, it has become necessity for the San Francisco Airport management to consider the reopening of the Terminal 2 that was closed during 2000 (Diermeier et al. 2017). Opportunity statement: The Assistant Deputy Director of Aviation Security, Kim Dickie saw the re-opening of the Terminal 2 as the major opportunity for the transition of the airport to meet the growing demand of the passengers (Diermeier et al. 2017). In order to meet the demand of the increasing passengers, the only scope is to renovate the Terminal 2. This would eventually increase capacity of the airport and the visitors shall be more comfortable. Identification of business objectives: In 2008, the airport announced the need for renovation of the airport. The aim of renovating the airport was to create a new generation airport that would have the best security infrastructure. The business problem that has been identified is the problem that has aroused in the aviation security system at the San Francisco Airport. The team working behind the renovation recommended the Quantum Secures SAFE software to be used for the security system of the Airport (Suzuki et al. 2014). This would eventually tighten the security loopholes and would eventually improve the functionality of the airport that was much needed. Recommended objective: The business objective that has been recommended is to improve the infrastructure of the Airport terminal. This would require a good amount of investment on the security and automation in order to create a next generation airport for the travelers. In addition to this, the airport shall also require the installation of ventilation and energy efficient architectural design (Diermeier et al. 2017). There are numbers of IT and a security system like Quantum Secure that offers the SAFE software suite for the commercial off the shelf solution that facilitates physical security and access management procedure. Metrics of each objective: The most prominent objective is to come up with better technological solutions that would improve the security of the airport. The objective can be measured if the complete process of checking, handling the luggage, systems with boarding passes and other relevant operations are carried on easily without any kind of hindrance (Gillen and Mantin 2014). It is expected that the solution would eventually improve the overall system of management at the airport. Scope the business and IT alignment: The scope of aligning business activities with information technology is high. In the recent time, there has been significant improvement in technology. The introduction of several devices like the wireless technology or any other equipment has improved the overall situation and the way the business works. There was a need of aligning the renovation with the security of the passengers and people involved in the Airport (Diermeier et al. 2017). For example, there were thousands of tenants, vendors and airline personnel who were a part of all the departments of the airport. Therefore, carrying out a regular security check of the personnel and the third party contractors were indeed important. There is also the opportunity for installing Wi-Fi system in the airport whose physical access right had to be controlled by the airport security policies. There might be installation of the Biometric Airport Security Identification Consortium to be used for communication purpose (Diermeier et al. 2017). The airport shall set up a self servicing access rights to make things easier and faster. In addition to this, there are many cases where the airport had to face many threats both by the passengers and the airport authorities as well (Davahran and Yazdanifard 2014). Therefore, the need for the IT alignment for the security purpose of identity proofing, enrolling or issuing badges by the management is important. This is one of the vital functions of the management and in order to do these things, the help of IT is indeed required. With the application of these IT systems, the average cost of processing a badge would reduce. There would be cut in the average wait time by 66% (Diermeier et al. 2017). In addition to this, there would be a credential operation with full audit and compliance. The Quantam Secure and SAFE service is a privately owned software based solution that is meant for personal physical identification and to access the management (Davahran and Yazdanifard 2014). The SAFEs flexible system is the most suitable system that allows the access of many facilities in terms of physical security and management procedure. In addition to this, this system is not very expensive that happened to be one of the primary concerns of the management of the San Francisco Airport Management (Diermeier et al. 2017). Thus, it can be easily said that this particular framework is indeed the most suitable IT and security framework that the Airport personnel can use for their renovation purpose and to fulfill their management criteria. It is expected that with the proper security framework the objectives framed by the management of the Airport would be accomplished. Conclusion: A detailed analysis of the business problem occurred at the San Francisco Airport has been carried out. The importance of introducing the wireless technology at the airport has been proposed as the major means of overcoming the issue faced by the authorities at the airport. Thus, it has been evident that in any major business problems, there remains the scope for aligning the problem with the information technology. In fact, it can be easily said that the problems and the issues that the airport has been facing can be overcome only by the means of proper technological and IT alignment with the renovation technique. It is expected that if the mentioned technological and security provisions are used in the renovation of the airport, the airport facilities would be soaring and the San Francisco Airport could be easily compared to other well maintained and active airports. References: Davahran, D. and Yazdanifard, R., 2014. The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty.Global Journal of Management And Business Research,14(4). Diermeier, D., Diermeier, D., Meagher, E. and Meagher, E., 2017. San Francisco International Airport and Quantum Secures SAFE for Aviation System: Making the Business Case for Corporate Security.Kellogg School of Management Cases, pp.1-12. Gillen, D. and Mantin, B., 2014. The importance of concession revenues in the privatization of airports.Transportation Research Part E: Logistics and Transportation Review,68, pp.164-177. Suzuki, S., Nijkamp, P., Pels, E. and Rietveld, P., 2014. Comparative performance analysis of European airports by means of extended data envelopment analysis.Journal of Advanced Transportation,48(3), pp.185-202.

The Meth Epidemic free essay sample

The origin of methamphetamine in the U. S. started on the west coast in the state of Oregon. This is a man-made drug that is easily â€Å"cooked† in kitchens across the U. S. Pseudoephedrine is the main chemical ingredient in the drug and also the key component of cold remedies such as Sudafed. The Pseudoephedrine is combined with other chemicals readily available in gas, rubbing alcohol, or drain cleaners. The effects of the drug are of a distinct deteriorating effect. Some people have nicknamed it â€Å"meth mouth† where the user’s teeth have blackened and stubbed due to lack of oral hygiene. It causes the elasticity in the skin to go away so the skin sags causing the user to look decades older than they really are. Sores develop on the body, because meth users sometimes see hallucinations of bugs crawling under their skin, and so they try to scratch something that isn’t there. We will write a custom essay sample on The Meth Epidemic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their immune system isn’t what it used to be since they are poisoning the body, therefore it seems that the common meth user always has a visible sore or two on the body. Since the drug actually makes the blood vessels shrink, it causes a boost of energy, making the user feel very productive or over confident, I should say. It is said that meth is such an ultra-stimulant, that users often stay high all day off one hit. In 2005, it was reported that over half of Portland, Oregon were meth users. It caused homes to be split apart and thus, half of the foster care provided by the state was children whose parents were involved with meth using or meth making. Also, 85% of property crimes were committed in relation to meth. Many homes were like this on the west coast, however the east coast had yet to see this. The independent investigative journalist that focused national attention to meth addiction in the U. S. was Steve Suo, from the Oregonian. He was very concerned with the statistics of meth. He did a study and transformed data into maps. In 1992, there was only Oregon shaded for meth. By 1997, the number increased to shade through the Midwest. By 2003, meth was reaching the east coast. Someone had to do something about this epidemic. He found huge spikes and fall offs over a period of years. He wondered why they were so consistant. Suo spoke on PBS in an interview about interviewing a 9 year old girl who had seen horrible things for her age. She described the way she would feel sick when smelling the cooking going on in the house. She had to perform sex acts with the father and other adults when they were high on meth. These stories are not easy to hear for Suo, he is a dad as well. The proliferation of meth manufacture and distribution in the U. S. began in the early 1990’s when the Amezcua brothers (Colima Cartel) smuggled 170 tons of pseudoephedrine into the U. S. , making about 2 billion hits of meth. Krebs Biochemical factory in India manufactured ephedrine and pseudoephedrine and that is who the cartel was getting it from. Having no clue as to what was happening in the U. S. , the Indian company stayed in business with them until March of 1994, when a cardboard company had 3. 4 tons of ephedrine on cargo. Now the Indian connection is gone, so what now? The purity of meth plunged in statistics and lives. In early 1996, meth purity was lowest it had been in years, then it rose again in 1996. Suo, the journalist, noticed these patterns and took great interest to solve the mystery of the rise and fall of the meth epidemic. In 1986, Gene Haislip was the number three man with the DEA. He had an idea to go after the chemical components that go into meth. The quay lewd has gone away because they discovered Columbians couldn’t get their drug powder and it eliminated the problem. So, the idea that they could do the same for meth was out there. Bob Dole introduced bills in 1986 to I. D. everyone who desired to purchase pseudoephedrine. It was a bill that would negatively impact the industry, so it was shot down. An appeal was made to a higher authority, the lobbyist for the drug industry and the evidence and presentation was there, but they wanted to exempt cold medicine from the law, as the chemical when it was sold in form of a pharmaceutical. An agreement was made with the loop-hole. In 1986, 4 out of 5 hits consumed by meth users were in superlabs in the central valley. The police hit labs that were huge and some were small. The ideal location for a lab would be in vacant areas and they could cook and be gone in 48 hours. The police had a counter strategy and planted cameras in the 1990’s. Companies licensed by the government were used to supply the superlabs, but it was too late. Haislip’s Act was eliminated by an act of congress and that gave everyone a year to adjust and the trafficker’s a year to adjust to become smarter criminals. Robert Pennal spoke in this film about all the bottles they were finding with French writing with no markings. Only 60 mg, white bottles with 1000 count. It took two years to realize they were being smuggled from Quebec, Canada. The â€Å"smurfing† effect began as meth manufacturers were gathering at pharmacies and buying the maximum amount allowed and then doing it all over again. When they got the desired amount, they would cook it up. In 2003, another proposal was made and cold medicines were put back behind counters. Seventy-five percent was being diverted to meth. On 2004, Oklahoma was the first state to pass the law and Oregon followed suit. Then the national chains began to voluntarily put the produce behind the shelf, but the Mexican cartel found a better source. The Mexicans pharmaceutical companies legally imported 224 tons of pseudoephedrine which was twice as much than needed to make cold medicine. So, in Mexico, you could only buy three boxes at a time, although it was stated that they didn’t really care how many you wanted to buy. They would cook extra into meth and smuggle it to the U. S. In 2006 Combat Meth Act was Nationwide and buyers would have to registers first. In addition, U. S. government convinced Mexican imports to just amount needed to make cold medicine, which was so little, they banned it altogether. Then the old â€Å"biker† method of meth making came back again. Seventy percent seized was half as potent as five years ago and the weaker the meth, the least likely to become addicted. In 2004, before the law change, there were 64 meth labs in Multnomah County, Oregon. In 2010, after law change, there was only one. Deputy Bret King created awareness by using before and after mug shots of people arrested affiliated with meth. The results were astounding and the campaign became one of the most potent illustrations of meth’s dangers and its ravaging effects. The pharmaceutical field improved their system with prescription mandate. My reaction to this program was a tear. I know being in the nursing field, that I am going to experience a lot of things. I just hate to see the horrible way they look after only a short time of abuse. No abuse of any kind is any good, of course, I am just saying that these people are still people and not really given a fair chance to say if they choose to do this drug because they have no voice once they take that first hit. I will never, ever, ever try this drug, that is a promise. I found the information on this matter very informative and interesting.